I keep reading about town centres that are failing to get customers, drop in sales etc. Blame is levied at the councils and everyone people can think of, except for one, the shop keepers.
OK the parking can be expensive, if people go to the hypermarket the parking is free. Most important parking is handy to the shop with a nice basket to put stuff in, so no lugging bags around.
Why don't we treat our town shopping centres like big hypermarkets, after all that is what they are but with an even wider range of goods. There could be shopping baskets at the entrance to car parks, like there is at a hypermarket. Shopkeepers could make sure they lay out there interiors so a person pushing one can get around. Councils could make the pavements/ pedestrian areas smooth enough to be able to push one. The shopkeepers could supply the people needed to collect the baskets and put them back ready for use, just like the superstores do. Where possible the shopping areas under some sort of cover. If that's not possible then covered areas for people to get out of the rain.
Above all the one thing that is needed are staff that are properly trained in the products they are selling. Staff that actually enjoy their jobs so they meet their customers with a smile. The attitude of most shop staff these days seems to be that the customer is an intrusion on their day instead of the reason they are employed.
Many years ago I did an apprenticeship in the grocery trade and am proud to be a member of the institute of grocers. My boss, a Mr Coombs at Ways & co in Wells, Somerset, was the biggest bastard I have ever worked for. He is also the only boss I have had in the past 50 years that I still respect. He knew the job inside out. He did it because he loved the trade and serving the public. His philosophy was simple. The customer is not always right BUT god help you if a customer left the shop thinking they were wrong. In other words he accepted the staffs word that the customer was in the wrong and allowed the staff to deal with a situation in such a way that the customer left the shop happy. Both sides happy, so, the customer comes back again some time. The staff member serves the next customer with a smile. Makes sense to me so why don't more shops have a similar policy.
If shops want the business they have to make the shopping experience a good one for all. Staff properly trained with a wide knowledge of the products they sell are much happier. They feel valued. Customers feel wanted and are more inclined to be loyal to the shop.
How about it shop keepers and planners. How about thinking of us poor customers and give us nice easy shopping experiences with goods priced at a fair figure giving a fair profit instead of at a figure you think we will tolerate with huge profit margins. The average overall profit a superstore makes is about 3%. Many high street ones work on over 100%. If they can afford to do the old buy one get one free, they can afford to drop the price of the first one. Like many I live alone and don't want two. What I do want is one at the right price. At the moment the most likely place to get that is one of the superstores.
I love North Devon and with this blog and my www.tour-devon.com web site I hope to show you why it is an area you should visit.
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About Me
- sean
- Barnstaple, North Devon, United Kingdom
- Built a web site about my home area and grew to love the place more by doing so and want to share it with everyone. Started the blog to let off a bit of steam about everything and anything. Comments are welcomed from anyone

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